Multiple Websites vs One High Income Website

which path - one website or multiple websites

which path - one website or multiple websitesHave you been thinking about building another website or adding multiple sites to your business?  This article can help you to make the right decision.

Creating another site has been on my mind. The other day I spotted a deal to buy 50 niche website templates at an enticing low price.

The marketing spin suggested how much better it could be to generate income from a variety of websites in different niches. Is it a good idea?

Easy, Fast Websites: Are They Profitable?

Managing even one website can be time consuming.   Automation and outsourcing help but one should not rely on that entirely.

Back to multiple websites.  Forget the hype.  Sure, these days one can set up the basic framework of a website in a few minutes. But that is like putting on your underwear and not getting It is not enough to turn the site into profit.

Anyone who says they can provide an instant turnkey website that cranks out never-ending profit is stretching the truth.  All websites have to be updated with new content on a regular basis in order to rank well in the search engines.

Admin tasks must be done, such as updating themes and plugins, controlling spam, replying to comments,  database maintenance, payment gateway processes, hosting issues, and more.  It takes time and resources to maintain one site, let alone multiple sites.

It is possible to produce substantial ongoing income with one authority website.  Having multiple niche websites is a different strategy.  It can work, but not for everyone.  It takes time to build up profits and equity in one website.

Multiple Streams of Time, Effort and Expenses

We’ve all heard advice from financial gurus that it is smart to diversify.  Robert Kiyosaki, Rupert Murdoch, and Warren Buffet advocate establishing multiple streams of income. The point that people often miss is that they recommend investing in passive income streams that require little time and effort.  For example, investing in property or in someone’s business can turn into long term passive income.

If you have watched the Shark Tank TV series, the Sharks usually invest in businesses where the input required of their personal time is minimum.

Operating multiple websites in different niches is the same as operating multiples businesses. Say the niches are in fitness, fashion, dating, and technology.  Each website becomes a profit center and has to be managed accordingly.

The exception for having multiple websites is a business that requires a presence in different cities or countries in order to reach a wider local audience for the same brand. In this example, there is only one business with multiple headquarters.

I am not against multiple businesses, but there is a time to expand and that time is not until after the first website is successful and can be used to leverage the success of the second business.  In other words, build one awesome business, not a dozen mediocre ones.

The Common Process That Successful Marketers Follow

Did you know that most marketers who become successful started out by focusing on ONE business, ONE target audience, ONE traffic resource and ONE marketing stream? They gained mastery of their first business and only when it became profitable did they start their second website, second business, and so on.

When your first website is successful, then it might be time to build another website to add more income streams.

multiple website vs one Diversifying financial investments is good; diversifying in multiple business opportunities is not always good, especially in the beginning.  It is usually not a good idea if the business requires the use of your personal time and effort (as opposed to simply investing your money and monitoring it).  Why?

If each website is a business in its own right and you have only one business, you would be able to allocate 100 percent of your time and resources to manage that business.

Operating two websites means applying 50 percent of your time and resources to developing each of two businesses.  Three websites means applying 33.3 percent of your attention to each of three businesses.

The Challenge of Sending Traffic to Multiple Sites

Which do you think is better, sending 500 visitors to each of three sites, or sending 1,500 visitors to one site?

It is easier, less costly and more productive to send traffic to one primary business website than to generate traffic to multiple sites.

And which website is most likely to succeed? I’ll bet it is the one that gets 100 percent of the owner’s input in time, effort and resources.

Effective Timing Is Everything in Life and Business

After having acquired the skill of creating one successful income producing website, it could be time to set up a second one, and so on. If you want multiple websites fine – build them one at a time. Otherwise, trying to build, grow and maintain several sites at the same time can become counterproductive.  In other words, creating a website is one thing; building a business is another.

Ask yourself:  Which is better in the long term, one high income producing website or multiple websites producing various levels of income?  Only you can answer the question. It depends on your time and resources. If you can outsource the daily grind, adding new content and have money to throw at traffic campaigns, then the multiple website option might be right for you.

Otherwise, I recommend putting 100{b836676211964b66ddb1a94012779accd2cb69eec60a63bc16d10fd7c8344bc8} of your time, effort and resources into building ONE business.  That does not mean promoting only one product.  On your own website you can promote several, preferably non-competing products, which are all part of your business.

Tired of searching for the right path?  Read about my #1 recommendation here

26 thoughts on “Multiple Websites vs One High Income Website”

  1. Hi Jude,
    thank you very much for this article. I would like your opinion. I am in the health business and write all articles/content myself. I am taking a break for seeing clients because I want to have a website or multiple ones to reach a wider audience. One website would be more cost efficient but I want to have a health website, recipe website, organic gardening and pet health website. I don’t know if it is wise to have all these integrated in only one website, because the health website will already be huge with many sub-folders) I am afraid of creating a root domain with too many sub-folders and slow down the entire website. What do you think? Thanks in advance.

    1. Hello Cristina, you can have multiple sites that cater to different audiences. I agree it is not advisable in your situation to publish all of that on one site. It can confuse visitors. They think they are coming to a website to learn about their own health issue, then see articles on pet health…lol.

      I don’t think having many sub folders is of concern when using a top notch hosting service that provides good site speed support.

      Thanks for stopping by and your comment. I wish you all the best with your website building ventures. If you need anything, let me know.

      Much success to you! ~Jude

  2. Yep, running multiple sites without a team can quickly drain one’s energy and lead to a lot of time wasted.

    But if someone can put in place a team (with solid processes), it is possible to own multiple successful sites that get new post updates frequently – without losing the quality (of content) that first attracted readers.

    1. I agree with you totally, Phil. It is certainly possible to own and operate multiple sites successfully. As you say, having a team in place to help with adding new content and managing the sites is a big plus.

      I have observed ‘newbies’ start with the idea that they must have many sites to succeed. Then they go on to repeat the same mistakes across all of their websites. Better to learn the ropes, get one website profitable, then decide whether one has the time and resources or team support to operate multiple niche websites.

      Thanks for taking the time to stop by and post your valuable insight. Much appreciated. ~Jude

  3. I am curious. We have a business in sports camps. where we do camps in baseball, basketball, and football…Should we still have one website and then have sports click off into their own area….We did this once before and the “baseball parent was not interested in the other sports”, so we split them out. Rethinking that strategy..thoughts

    1. Jerry, your niche is sports camps and sports networks. Therefore having different sports categories on ONE website makes sense. Having information on 5 differnet sports categories gives your website ‘sports camp’ authority.

      You can drive traffic to your ONE website with keywords relevant to each type of sports camp.

      The alternative would be to set up 5 subdomains, one for each sport.

      I am less in favor of the subdomain approach in your niche. Each subdomain is treated by search as a website in its own right. This means you would have to drive traffic to 5 different sites, thus diluting your traffic efforts. That in turn can lower the ranking of each subdomain.

      As long as visitors can easily access the information they seek in their sport of interest, it should not matter to them that your site also delivers similar information in other sports categories.

      Your home page could use a news feed or a feature highlight section for each sport category that links internally to the relevant sports sections.

      Thank you, Jerry, for visiting my site and your question. Much appreciated.


  4. Great article Jude, explaining the pros and cons of multiple v single sites.
    It’s something that’s been on my mind lately and you certainly give some compelling reasons to go down the single site road first of all.
    I liked your explanation to Gary about Google possibly taking the view that this could be a spammy situation and as such not show any of the sites in it’s rankings………disaster!
    Thanks for sharing this insight Jude, I’ll certainly be going down the single site route at least until I can master that and make good recurring profits from it…then I’d consider building another.

    1. If the underlying reason for linking multiple sites is to improve ranking, then it probably should not be done. If the nature of the business is that it requires people to go to its other sites, then clearly that should be okay. Not sure how the Google search bots sniff out the difference but apparently they do.

      Thank you for stopping by and your feedback, Mark. You have made the right decision to focus on one site in the beginning.

  5. Hi Jude. Thanks for this interesting post. This has certainly a sparked an active debate and so interesting to see the different reviews. I think most people underestimate the essential ingredients required for creating a single successful website let alone multiple websites. I do believe people that achieve this must be extremely organised, good character and have an keen eye for detail. But it can be done. Great advice when starting out. Thanks for sharing.

    1. Hello Nui, I’m glad you found the topic and the discussion interesting. Thanks for adding to the conversation.

      I agree with you that people can underestimate what is required to build a successful website. Can’t blame them – I’ve seen many ads that make it sound like a lot less work than it really is.

      Thanks for the visit and the feedback. I hope you are enjoying building your website and making good progress. ~Jude

  6. Hi Judy, I can totally relate to your article. I’m working on two websites and it’s taking up all of my time managing them. I definitely recommend working on one niche website, then later on starting a new one. Fantastic article !

  7. Hi Jude,

    I totally agree with you on this subject matter. Considering that I still have a day job and blog at night, I can only dedicate 4 hours the most in a day to work on my site. Restructuring, commenting and article research (especially this one) takes a lot of time even for one site so I think I would stretch myself thin if I jump onto the second one. Although I must say I am very tempted because I have so many business ideas for other niches. For now, they will stay in the draft folder.


    1. Hello Cathy, I can well relate to what you are saying. I am rethinking my choice insofar as the niche for my next site. Through the process of setting up the second site, I’ve come to realize that I can actually expand my current site to cover the topics I want to focus on, affiliate marketing, and I don’t really need a new site for that.

      I understand being tempted though, because I succumbed! My lesson is this: select a business idea that is completely different from your current niche. When the time is right, you’ll know it.

      Thanks for visiting and leaving your comment. Much appreciated. ~Jude

  8. I agree with you Jude. It is much easier to have one website. You can manage your time and your website . When you are making money for the one website then you can think of making another one.

    1. Hello Anastasia, I guess it boils down to one’s overall strategy and the resources available to manage multiple sites. I’ve seen beginners try to build several sites simultaneously and then wonder why they are not getting improved results. It’s better to have one great authority site than multiple mediocre ones.

      Thank you for dropping by and leaving your feedback. All the best. ~Jude

  9. I understand your concept about multiple websites that are separate businesses. I managed a number of different websites for a dozen years and it was hard to keep track of all of them.

    What about a single business with multiple smaller websites all providing juice to the main website?

    That seems to be a popular approach these days for providing relevant links to a web store since the search engines no longer rank the irrelevant purchased links of the past. The small websites can be more socially oriented getting juice from the big boys such as Facebook, twitter, etc.
    I would be interested in hearing you thoughts on the matter.

    1. The risk with multiple smaller websites pointing to a main website as fuel for traffic is that Google could see it as a cross-linking scheme. Large sites can get away with it, especially if the websites are targeted to different geographical locations and the reason to link sites are justified for more reasons than just SEO.

      For example, one could have a drop down menu with the links to other website stores where a product not available on one site is available for purchase on another site. That would be acceptable.

      However, if the reason for having multiples sites is to create backlinks and an SEO ranking advantage, it could backfire because Google might see it as being spammy and lower the ranking of the connected sites – especially if they ascertain that the domains are all owned by the same ONE company or owner.

      Thanks for stopping by, Gary. I appreciate your input. ~Jude

  10. Hey Jude!
    Pros and cons to having multiple websites. You did well explaining this here, I believe that you should become very good at one niche first, and then move onto a second website. If you can get one high producing website, you probably will not even need multiple websites!

    1. Hello Shaun, great to see you here.

      One high income producing website is all we should ever need…lol. I agree, becoming knowledgeable and experienced in the first chosen niche is a good idea before expanding to other niches, unless one is changing niches and direction completely. Thanks for stopping by. I appreciate your visit and your feedback. ~Jude

  11. Hi Jude Banks,

    Personally I think in case you have the time for many websites and they are all different kinds of businesses then choose multiple sites .

    Good and bad points of 1 site :
    Good things : Much easier to manage content , branding , promoting , maintenance .
    Negatives : All of your eggs in one basket so if you have a security breach or get delisted that’s all of your work/income affected .

    Good and bad points of Multiple sites :
    Good things : Work with the sites to cross-promote each other and also channel traffic to one another ; Less chance of a protection breach or delisting affecting all ( or even most ) of your profit ; Better chance of one ( or more ) of your income channels really taking off ; You get to see which of the many works best and which might need to be thrown out .
    Negatives : Plenty of balls to continue in the air all at one time .

    Everything is dependent on how much work you’re ready to put in to make 1 or multiple businesses a success .

    Thank you very much.


    1. Robert, I agree with all of your good and bad points for one site vs. multiple sites. The main point I was trying to make is about timing, and when to start making a second, third site, etc. I am meeting many ‘newbies’ who are trying to build too many websites before they learn to manage just one site very well. I made that mistake myself early on, and ended up repeating my mistakes across several sites. It is all about learning from mistakes on a smaller scale before expanding one’s business.

      I appreciate your visit and feedback. Your observations I’m sure will help people to think about their own strategy and decide what is right for them. ~Jude

      1. I agree that it’s a timing issue. When you first start out you are learning how to do so many things plus you are not certain that you are doing things the right way initially.

        Later on, once you know that your strategies have worked, you can start to expand your business to more sites.

        1. Exactly, Sarah. Thanks so much for stopping by and your feedback. All the best with your site building. Let me know if you need help with anything.


  12. I totally agree with you. I have two websites up and running and neither one is making any money. I find it hard to come up with new content for one let alone two so consequently they both suffer.

    1. Thanks for stopping by, Nina. I understand what you are going through. The answer is to focus on one of your two sites for now, building and tweaking it until it starts to generate revenue. As you say, adding new content is one challenge. The other one is generating traffic to the site. When starting out with a new site, it is easier to drive traffic to one website than to two. It’s all about focus and not spreading oneself thin with too many distractions.

      I appreciate your feedback, Nina, and wish you success with your website going forward. ~Jude

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