ClickBank is a large affiliate marketplace of sellers, buyers and affiliates. It has been around since 1998. Vendors sell a variety of digital and physical products. The physical products include consumables, such as vitamins, health products and sports equipment.
Several years before ClickBank [CB] evolved into a top online retailer, I had been noticing a downward trend in my sales. The down spiral was caused by the influx of misrepresented products and questionable tactics used by some big hitter marketers on the platform at that time.
CB was reversing affiliate commission payments because of breaches, and imposing penalties such as shutting down websites, banning memberships and terminating accounts.
Many people were saying back then that ClickBank was a sinking ship and could only remain viable if cleaned out scammers and bad vendors. Thankfully they improved things. The vendor rules were strengthened to comply more vigorously with the Federal Trade Commission [FTC] requirements.
By ensuring vendors and affiliates adhered to the stricter new guidelines, ClickBank rid itself of many of its get-rich-quick promoters who were starting to ruin the platform for everybody.
Banned ClickBank Vendors
Click sellers and affiliates who had gotten away with questionable tactics for far too long might have tried to convince prospects that the problem was really with the too-restrictive ClickBank rules or FTC guidelines, not with them or their dubious marketing practices and dodgy products.
Obviously those ‘bad applies’ could not continue to use their unacceptable methods because CB quickly booted them out, so they had to found other places where they could continue to use their sneaky tactics – after all, it was profitable. They will tell you that they found a way to turn their adversity into profits, and that you could do the same by following in their footsteps.
I left CB and moved to an alternative up and coming platform called Plimus. It was similar to CB, though new to the scene and had a smaller marketplace. Because of the past issues at Clickbank. I bought a product through Plimus but found it was totally misrepresented and useless.
It turned out that the ‘bad egg’ vendors who were banned at CB had moved their business to Plimus, a new company trying to establish itself as a credible alternative. It wasn’t long before numerous complaints of fraudulent vendors started to pour into Plimus. This caused big headaches for Plimus. The company later had to change its name when it transformed into a payment processor gateway called Blue Snap. It takes a long time to re-establish one’s reputation in such circumstances.
Affiliates Are Responsible For What They Promote
Most digital product sales platforms have a mix of good, bad and mediocre products and programs. You must do your due diligence on anything you buy, sell or promote. Clickbank still has its fair share of low quality products but they make it relatively easy for buyers to get a refund. Bear in mind that at many seller-buyer marketplaces, the quality of products and services ranges from being utter junk and poor to good and excellent.
If you are new to affiliate marketing and decide to promote products from ClickBank, or from any other digital marketing networks and services, it is important to understand that as an affiliates you are directly responsible for what you promote.
If you are promoting a vendor product that is breaking the law, you may unwittingly be breaking the law too. Affiliates have a personal responsibility not only to protect themselves from being scammed but also to protect referrals who purchase through their affiliate links.
Even if you do not become a ClickBank seller, buyer or affiliate marketer, reading the guidelines at the link below will guide your understanding of what to look out for when buying a product for yourself or promoting a product as an affiliate.