As a customer, when shopping for goods and service, we all want to find a good deal. We might be unaware of marketing techniques being used to influence us to buy, buy, buy! To prevent us from having buyer’s remorse, it helps to be aware of common ploys used by marketers that make an offer seem good but when examined closely it falls short or is not genuine.
As a marketer, a valuable skill is knowing how to influence people to buy our product. One way is to use an effective pricing strategy that can increase sales.