When shopping for goods and service, we all like to look for a good deal. Often we are not aware of the marketing techniques being used to influence us to buy, buy, buy! To prevent experiencing buyer’s remorse, we need to be aware of common ploys that might make an offer seem good but when examined closely it falls short or is not genuine.
A valuable skill in marketing is influencing people to buy your product. As marketers and sellers, having an effective pricing strategy can increase sales.
A Federal Court ordered the temporary shutdown of Digital Altitude, Aspire Ventures, Rise Systems Enterprises. Charges were laid against the owners for making false claims that members would be given ‘individualized’ coaching to earn big money.
The FTC alleges that the claims by the company was more about selling more expensive membership levels than providing individual coaching.